I am a results-driven fashion marketing and brand strategy expert with over 15 years of experience shaping iconic brands in the luxury, beauty, and lifestyle industries. I have led high-impact marketing campaigns, digital strategies, and content creation for brands like Saks Fifth Avenue, Sothys Paris, Michael Kors, and Vince Camuto, crafting compelling narratives that engage audiences and drive revenue.

My expertise lies in redefining brand positioning, launching omnichannel campaigns, and leveraging digital innovation to elevate brands in a competitive landscape. Whether developing an e-commerce growth strategy, producing viral content, or leading global marketing initiatives, my approach blends creativity with data-driven insights to deliver measurable success.

What I Do

Brand Strategy & Positioning – Establishing strong, recognizable brand identities through market analysis and storytelling.
Digital Marketing & E-Commerce Growth – Driving customer engagement and sales through multi-channel campaigns.
Content Strategy & Video Production – Crafting impactful visual and written narratives to enhance brand appeal.
Social Media & Performance Marketing – Optimizing ad spend, increasing audience reach, and boosting conversions.
Public Relations & Brand Communications – Strengthening brand reputation through strategic media and influencer collaborations.

Notable Case Studies & Achievements

1. The Blueprint Corporation – Digital Rebrand & Market Expansion
Challenge: The company had no digital presence and lacked brand awareness in a competitive industry.
Solution: Led a full rebranding strategy, developing a strong content marketing and video production plan.
Results: Within five years, the brand became industry-recognized, significantly increasing online visibility and customer engagement.

2. Sothys Paris – U.S. Market Growth & Product Launch Success
Challenge: Increase awareness and sales for a luxury skincare brand in the U.S. and Latin American markets.
Solution: Implemented a trade marketing strategy, launched digital advertising campaigns, and created multi-lingual content to reach diverse audiences.
Results: Expanded brand awareness, strengthened B2B partnerships, and increased sales and customer engagement.

3. Saks Fifth Avenue / Michael Kors / Vince Camuto – Luxury Brand Marketing
Challenge: Maintain brand exclusivity while increasing customer engagement across retail and digital platforms.
Solution: Developed omnichannel marketing campaigns, blending in-store experiences with digital activations and influencer partnerships.
Results: Enhanced brand loyalty, customer retention, and sales through innovative marketing and storytelling strategies.

Let’s Work Together!

If you’re looking for a fashion marketing expert who can elevate your brand, execute high-impact campaigns, and drive digital growth, I’d love to collaborate.

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My motto: A grateful heart is a magnet for miracles.